Blog
Amazon Bullet Points: Writing for Rufus, Not Just Buyers
The five bullet points on your Amazon listing are doing two jobs now. The first job is the one they've always done. A shopper lands on your detail page, scans down from the main image, and reads the bullets to decide whether to keep reading or hit back and try...
The 8 Rufus Scoring Factors Amazon Uses to Rank Product Listings
When we first started building ListPilot, I kept running into the same question from sellers. "My listing was ranking fine a year ago. Nothing changed. Why is it sliding?" The honest answer is that the bar moved. Amazon's AI shopping assistant, Rufus, is now part of...
What Is Amazon Rufus and How Does It Actually Rank Your Listings?
What Is Amazon Rufus and How Does It Actually Rank Your Listings? The short version. Amazon Rufus is Amazon's AI shopping assistant. It reads your listing the way a well-read buyer would, then decides whether to surface your product, summarize it for a shopper, or...
What Is CP100 (Clicks per 100 Searches)?
Introduction Most Amazon sellers are trained to look at the wrong signals. Search volume.Revenue screenshots.Best Seller Rank (BSR). These metrics describe what already happened, not what buyers are doing right now. CP100 - Clicks per 100 Searches - was introduced to...
