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What Is Amazon Rufus and How Does It Actually Rank Your Listings?
What Is Amazon Rufus and How Does It Actually Rank Your Listings? The short version. Amazon Rufus is Amazon's AI shopping assistant. It reads your listing the way a well-read buyer would, then decides whether to surface your product, summarize it for a shopper, or...
What Is CP100 (Clicks per 100 Searches)?
Introduction Most Amazon sellers are trained to look at the wrong signals. Search volume.Revenue screenshots.Best Seller Rank (BSR). These metrics describe what already happened, not what buyers are doing right now. CP100 - Clicks per 100 Searches - was introduced to...
You Don’t Have a Tool Problem. You Have a Truth Problem.
RockitSeller brings together Product, Pricing, and Ad Intelligence so every ecommerce seller can make decisions based on truth, not assumptions. Tools aren’t the issue. That may sound strange coming from a company that builds technology for Amazon sellers, but it’s...
Pricing Intelligence: The Smart Way to Win on Amazon in 2025
Pricing is one of the most misunderstood and most powerful levers in eCommerce. Many Amazon sellers still rely on basic repricers, competitor matching, or static rules to set prices. The result? Lost margins, unstable Buy Box ownership, and pricing decisions that...
